About Us

Rigorous analysis. Operator execution.

NexSpark Solutions is the consulting practice of NexSpark LLC. Our executive team leads every engagement personally: the people you meet in the pitch are the people who do the work.

The idea behind the firm

Technology that has to pay for itself

Most companies don't have an AI problem. They have a pilot-to-production problem, and it's organizational: which use cases actually move revenue, whether the data can support them, and how to get teams to adopt them. Solving that takes two disciplines that rarely sit in the same consultancy: leadership that has shipped enterprise technology for decades, and leadership that thinks in pipeline, conversion, and brand. That pairing is how every engagement runs.

If a recommendation can't be traced to an income-statement line item, it doesn't go in the report.

Two operators working through a roadmap together at a window-side table

Leadership

The executive team

Matthew Firth

Founder · Technology Lead

Matthew has spent thirty years building software that had to work at scale: e-commerce systems handling millions of orders, enterprise platforms, and AI and IoT infrastructure. He's the founder of NexSpark, where AI shortlists and a human makes every final call. He brings the same philosophy to client work: the algorithm finds the overlap, and an operator decides what's worth doing.

On engagements, Matthew owns the technology side: architecture and stack review, data readiness, pilot-to-production planning, and the honest assessment of what your systems can and can't support.

Kenneth Lim

Growth & Marketing Lead

Kenneth is a veteran marketing executive who builds growth systems, not campaigns: referral economics where payouts follow real outcomes, cohort and scarcity strategy grounded in honesty, and funnels instrumented so every channel answers for its numbers. His work runs live inside NexSpark's own products today.

On engagements, Kenneth owns the revenue side, mapping where AI lifts demand generation, pipeline quality, pricing, and retention. He pressure-tests every opportunity against a simple question: will this show up in the pipeline?

How we engage

Executive attention, by design

Executive-led, always. The executives who scope the work are the executives who deliver it, on every engagement.
Defined scope, published timelines. Three weeks for an assessment, two for a governance sprint, days for a focused integration, and delivery on committed dates.
Two kinds of client. Owner-led businesses across metro Atlanta with systems that no longer talk to each other, and US mid-market companies of $5M to $1B revenue with the sponsors who back them.

Vendor-neutral, always. No kickbacks, no referral fees, no preferred-tool agenda.
In person locally, remote everywhere else. We are based in Buford, Georgia. Engagements run on your time zone with under 12 hours of your team's time.
We eat our own cooking. The AI-assisted, human-decided methods we recommend run daily inside NexSpark's own products.

Two ways to start

If you run a business and something eats a day every month by hand, tell us what it is. The consultation is free: an honest read on whether it is worth fixing and roughly what it would cost. If you are weighing an AI agenda, bring it to a working session with our executive team. Neither is a sales call.

Get in touch